Do you belong to that part of the population who are still stuck on a nine-to-five desk job because you think that online earning opportunities are all get-rich-quick schemes? If the answer is yes, then you might be missing out on the chance to have a lucrative online business which can eventually be your main source of income.
Sure, there are a lot of scammers which use the Internet to make money out of cheating other people – but there are a lot of other, legitimate online earning opportunities out there. One of them is Google AdWords.
What Google AdWords is All About
First, let us take a look at what Google AdWords is all about. The world’s most popular search engine introduced AdWords in 2003 and it has continued making waves on the Internet since then. AdWords is Google’s advertising product, as well as their main source of revenue.
Google AdWords offers PPC or Pay-Per-Click advertising and site-targeted advertising for banner and text ads which can be for local, national and international distribution. Simply put, it is a form of advertising which can be seen both on Google and its partner sites.
Let’s say that you wish to promote a product and increase the traffic on your site. With Google AdWords, you would have to choose the keywords so that the ads can be matched to your niche market or target audience.
You can control the costs of your advertising because you only pay when online users click on your ad – which Google shows alongside the search results when your keywords are searched.
A Closer Look at How Google AdWords Work
As mentioned earlier, anyone who has a website can advertise using Google’s AdWords program. With the help of SERPS or Search Engine Results Pages which is owned by Google, return ads will appear once an online user types in a keyword on the ‘Search’ box.
It’s the right hand side of the Google results page which is designated for sponsored links. This way, an online user who clicks on your ad will be taken directly to your website. Unlike other forms of advertising, you can rest assured that the audience that you will get when you advertise through Google AdWords is 100% targeted.
When you compare Google AdWords with other expensive and non-targeted forms of advertising such as television, radio or print – it’s clear to see which one emerges as the winner in targeting their core audience.
It’s none other than Google AdWords, which lets you spend a small amount of money to advertise on the world’s most popular search engine while getting highly targeted website traffic at the same time.